- Read up on customer development, then build your customer development plan. Getting your first customers is critical, so having the initial plan in hand is cr

- Read up on customer development, then build your customer development plan. Getting your first customers is critical, so having the initial plan in hand is critical. - Make a list of assumptions about your business: what has to be true for you to succeed. Then find ways to empirically test those assumptions. Then test them! You don't want to spend a lot of time going down dead end paths. Keep doing this until you have a repeatable business model. - Identify your weaknesses (whether that is product development, marketing, sales, etc), and make sure you know how you are going to overcome those weaknesses (hiring, contracting, eliminating the need, etc). If you don't think you have any important weaknesses, you need to do more introspection. - Have fun and take breaks. Your business can become all-consuming. Don't let it, or it will soon suck the fun out of it.