Above all, this is the wrong way to be looking at the problem. Hitting numbers of subscribers is only one piece of a solution. Over the period of time the payw

Above all, this is the wrong way to be looking at the problem. Hitting numbers of subscribers is only one piece of a solution. Over the period of time the paywall has been in effect, uniques and pageviews have declined at the same rate (about 20%) even with a porous paywall. The original thinking was that uniques would stay about the same while pageviews declined from freeloaders. This has the potential to significantly dent their ad revenue figures and completely offset their revenue raised from online subscriptions if this trend is prolonged.