> Amazon sends everything in its cardboard boxes. Millions of packages are delivered daily, all packed in cardboard, but we use less of it than before. > How c

> Amazon sends everything in its cardboard boxes. Millions of packages are delivered daily, all packed in cardboard, but we use less of it than before. > How can that be even possible? That’s what obsession with optimization brings. Oh. So that's why my paper back books arrive curled or folded.