5 ms·

I'd be very interested in knowing what the team did prior to launch in terms of marketing / viral / PR strategy to get these numbers. Impressive!

• tannerc 15y ago
  Apparently nothing. They printed some stickers and hoodies and that's it (according to the blog post, anyway).
  • Hisoka 15y ago
    Some simple Googling gives me lots of articles on LifeHacker, Techcrunch, Mashable, etc. It's clear they reached out to PR months before the release.
    • 18pfsmt 15y ago
      This is an interesting point, especially considering they specifically mentioned their lack of a marketing plan. Somebody got on the phone/plane at some point, or otherwise utilized existing connections. I took a screenshot[1] of the results (it appears they launched in mid-June), and most startups I've seen will kill for that kind of covdedrage. [1]http://i51.tinypic.com/2d7bqcj.png http://i51.tinypic.com/2d7bqcj.png