He explains a lot of that stuff in detail in later chapters. I was kind of annoyed about that for the first half of the book, because he hints at it a lot...

He explains a lot of that stuff in detail in later chapters. I was kind of annoyed about that for the first half of the book, because he hints at it a lot... but if you stick with it, there's some very interesting and possibly useful information (depending on what you want to do). I was surprised by his very specific insights about running online ad campaigns, doing market research, managing manufacturing and shipping, etc. Some of the advice is so specific as to be a little bit unsettling (the stuff about how to appear to be an "expert" in something without actually being an expert in it), but overall I'm glad I stuck with it.