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Which is great, but what we need is campaign wise transparency. Facebook is actually ahead of its competition in that you can see things like advertising spendi
by moksly 5y ago
Which is great, but what we need is campaign wise transparency. Facebook is actually ahead of its competition in that you can see things like advertising spending, as an example I can see how much each Danish political party spend on Facebook campaigns. Of course I could already do this by looking in their budgets, but it’s still more than other social media platforms.
What we need, however, is it to be able to pull data from each campaign, see what democracies they target and how many times they appear on peoples wall. It doesn’t have to go into “moksly saw this 15 times” more in the range of “in the group of x, y individuals were shown this add z times at these hours” and so on.
This would make it more akin to the advertisement data we have on almost all other mediums. I personally think we should require something similar from Google, but they manage to sneak below political and public notice enough for that to have widespread support.