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It does not seem like a lot to me. You're just looking at one year. The US has an amazing number of trucks. Like on the order of one for every two citizens. S
by perl4ever 5y ago
It does not seem like a lot to me. You're just looking at one year.
The US has an amazing number of trucks. Like on the order of one for every two citizens.
So 1.2M expressing an interest is on the order of, probably less than, one percent of existing vehicles.
- tayo42 5y agoWhy aren't those pick up owners buying new trucks now? I guess I'm skeptical that the owner of a 15year old tacoma is putting a down payment on a pick up that's almost twice as expensive as as a tacoma or 10k more then an f150. These trucks get bought because you can fix them and keep them running. So I'm wondering who these people are. I picked yearly sales to look at because if this comes out those people would impact that years sales. At least that's what my intuition says. Are people really over the f150 and ready to have a new most popular truck in America?
- perl4ever 5y agoWho knows. But it seems logical to me that people are incrementally more likely to buy a new truck "early" in their personal cycle when something truly new and different comes along. And as lots of people have said, this isn't especially firm interest being expressed.