If you develop or market products which are intended for use by humans, you should read this. http://www.amazon.com/Design-Everyday-Things-Donald-Norman/dp/046

If you develop or market products which are intended for use by humans, you should read this. http://www.amazon.com/Design-Everyday-Things-Donald-Norman/dp/0465067107/ref=sr_1_1?ie=UTF8&qid=1311671398&sr=8-1 http://www.amazon.com/Design-Everyday-Things-Donald-Norman/d... It is not sufficient to make you an experienced designer, but it is a serious start towards thinking more critically about what makes a given design good or bad.