The bitter reality is that nothing happens for a business until sales contracts get signed. Sales can be intimidating although there are some brain hack tricks

The bitter reality is that nothing happens for a business until sales contracts get signed. Sales can be intimidating although there are some brain hack tricks to it. For instance, if you believe your product can help solve a problem and can talk about that, and see the angle of how it helps make a human’s life easier, and can (with conviction) help someone understand this, that’s sales. Also, the high you get from succeeding in sales is what keeps a lot of salespeople in it. It’s like crack. So you may not like the idea of smoking crack from where you’re sitting now, but try some and then tell me how you feel. /s That said, hire a salesperson. Even with the above, you are not a career salesperson and will likely struggle for years to learn and build basic skills that you should just pay for. Career salespeople have industry relationships, a personality that makes people want to engage with them, usually a lot of resources for schmoozing. The best is to find a semi-retired one that still wants to get those highs and keep a foot in an industry but has left full time corporate employment. Think about a DINK in their 50’s that maybe is also a property owner or has sources of passive income. They can be had on a 1099 and often you can work out creative comp plans (commission, etc). You’ll outgrow them hopefully at some point and need to think about an W2 sales strategy guy down the road, but a 1099’r can be a good option to deliver vital operating cash while growing.