In my experience, small business owners are a hard nut to crack - marketing to them feels a whole lot like mass marketing. And mass marketing feels an awful lot

In my experience, small business owners are a hard nut to crack - marketing to them feels a whole lot like mass marketing. And mass marketing feels an awful lot like playing roulette. Something you might want to think about is turning your existing customers into your sales people via an extremely generous affiliate program (though don't call it an affiliate program - the name makes me cringe).