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OT: Why do so many news sites hide 75% of their article under a "keep reading" button that you need to push to reveal the rest if the article? There are no ads
by btjfktntnrn 5y ago
OT: Why do so many news sites hide 75% of their article under a "keep reading" button that you need to push to reveal the rest if the article?
There are no ads in this site shown there, you just see the article footnotes and the site footer.
Is it to not scare the user with a long article before hooking him?
- sgdpk 5y agoMight be as a way to differentiate between page views and people reading the article. I think Quora does this. You get a separate counter for people who expand your post.
- jdgoesmarching 5y agoMaybe to also break reader or rss views, but I feel like we’re a pretty low percentage of the hits.
- gruez 5y agosurely attaching an onscroll handler would also work and be less intrusive?