This seems like a good thing for FB and users (isn't that why researchers playing with homomorphic encryption more and more)? This way, FB gets to make money o

This seems like a good thing for FB and users (isn't that why researchers playing with homomorphic encryption more and more)? This way, FB gets to make money off ads with fewer privacy concerns. I have no insider knowledge but I fully expect Apple, Google and MS are actively trying to do this too.