From my own experience: search for blogs of favorite writers, observe aggregate sites like Hacker News and Reddit for authors with a style that resonates with y

From my own experience: search for blogs of favorite writers, observe aggregate sites like Hacker News and Reddit for authors with a style that resonates with you (subreddits of niche topics are often surprisingly rich in a good content), search for niche topics that are of interest to you, ask friends about any interesting content.