Agreed, and great point, LOL! This doesn't solve the actual problem at hand. It's more like a token like "hey you can do it too". It does not give you the skill

Agreed, and great point, LOL! This doesn't solve the actual problem at hand. It's more like a token like "hey you can do it too". It does not give you the skills you need, like spatial skills, for example, which you learn from playing with Lego, etc., which is crucial for success in engineering. If you don't have these skills, you will be in for a ride in formal engineering school. Yeah, you can learn it during your weed-out courses, but have fun! I am female and I have a twin brother. Fortunately my parents were awesome and I didn't have to deal with as much gender bias as other people. I got to play with all of my brother's toys and I had no interest in dolls. I also got to play with computers, which was the best, LOL! In order to actually help solve this issue, unlike Mattel, here are some useful tools (toys): Here, if you have a child who is a girl, get her GoldieBlox in order for her to intuitively develop spatial skills. GoldieBlox is designed by a Stanford Engineer and has free virtual STEM Camps: https://goldieblox.com/ https://goldieblox.com/ Here is a Wikipedia post about GoldieBlox: https://en.wikipedia.org/wiki/GoldieBlox https://en.wikipedia.org/wiki/GoldieBlox I also learned coding from Lego Mindstorms. It's spendy (expensive) but it's worth every penny. It also teaches you advanced interfacing in an intuitive manner: https://www.lego.com/en-us/product/robot-inventor-51515 https://www.lego.com/en-us/product/robot-inventor-51515 Also look on Etsy for intuitive gender neutral STEM toys.