Yeah, most marketers don't want to put the time into the platform because it won't get them anywhere near the amount of traffic as Google does. I think this is

Yeah, most marketers don't want to put the time into the platform because it won't get them anywhere near the amount of traffic as Google does. I think this is slowly turning around though as the tools around bing are catching up and marketers are seeing pretty good returns on the traffic they actually do get on there. Also tools that let you manage the same campaign on Google and Bing are getting better.