I think you can build remarkable products by really understanding your customers and the people who would never buy from you. If you build relationships, you le

I think you can build remarkable products by really understanding your customers and the people who would never buy from you. If you build relationships, you learn about their pains, and solving customer pains makes you remarkable, no epiphanies required. Well, now that I've written this, I realized what you might have been thinking (eg "The Four Steps to the Epiphany" type of thing). To the extent an epiphany is an insight about your customers gained by understanding your customers, I completely agree with you. To the extent it is a "brain wave" out of nowhere that is going to magically save the product (which is what I think the article meant), then I agree with the article.