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> That means with double the revenue (i.e. nearly Google's market share) You're assuming search revenue and market share are linearly related. The whole point
by dmnd 15y ago
> That means with double the revenue (i.e. nearly Google's market share)
You're assuming search revenue and market share are linearly related. The whole point of the Bing/Yahoo deal was that they are not - as market share increases, revenue increases superlinearly.
- robryan 15y agoYeah, most marketers don't want to put the time into the platform because it won't get them anywhere near the amount of traffic as Google does. I think this is slowly turning around though as the tools around bing are catching up and marketers are seeing pretty good returns on the traffic they actually do get on there. Also tools that let you manage the same campaign on Google and Bing are getting better.