Planet Money had a great podcast (https://www.npr.org/2018/11/22/670313841/atlanta-falcons-cut-the-prices-for-their-stadium-food-but-is-it-working-out https://w

Planet Money had a great podcast (https://www.npr.org/2018/11/22/670313841/atlanta-falcons-cut-the-prices-for-their-stadium-food-but-is-it-working-out https://www.npr.org/2018/11/22/670313841/atlanta-falcons-cut...) examining the other approach, the Atlanta Falcons lowering their food cost overall. I don't know if they continued down this path, but a quick search shows that it seems like they maintained low prices (https://mercedesbenzstadium.com/food-beverage/ https://mercedesbenzstadium.com/food-beverage/).