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> If they're so proud of it why do they hide it behind a plethora of different brands Multi-brand strategies are common. Using that as proof that they aren't "
by latch 5y ago
> If they're so proud of it why do they hide it behind a plethora of different brands
Multi-brand strategies are common. Using that as proof that they aren't "proud" and they "hide" is a leap that requires more than just a statement.
- jbluepolarbear 5y agoMulti brand strategies are specifically made to trick consumers into thinking a product is diverse. They are a really big problem in the US and harm fair competition because it makes markets look more saturated than they are.
- chomp 5y agoThat’s only partially accurate (you’re right that it makes markets look more saturated than they are.) A lot of the time it occurs just from simple acquisitions. For instance, InBev has acquired quite a few beer brands, but they don’t consolidate because a lot perform very strongly in their home market, and consolidating them all under a single brand would create far too many skus for any customer to understand, and create confusion.
- jbluepolarbear 5y agoYeah, beer producers are the king of collecting brands and forcing them onto shelf space with their other products. Its entire goal is to push out the small competition. Doesn’t matter the quality of your products if it’s the only ones available.