>I'd expect the only way to protect an apple from that fate, would be to trademark the name, and the rightsholder only licenses the name to apples from cultivar

>I'd expect the only way to protect an apple from that fate, would be to trademark the name, and the rightsholder only licenses the name to apples from cultivars that breed for taste and don't sacrifice taste for looks. >This might be a case where IP rights might be used for good. Arent they doing that with the cosmic crisp? https://en.wikipedia.org/wiki/Cosmic_Crisp https://en.wikipedia.org/wiki/Cosmic_Crisp