In the uk at least, there was a large amount of misinformation and bad knowledge about the real effects, what happens at one drink/two drinks, etc. It's also a

In the uk at least, there was a large amount of misinformation and bad knowledge about the real effects, what happens at one drink/two drinks, etc. It's also a case of- it's so horrific, that unless it happens to affect you directly, you tend to ignore it- it's too much to take in. I think these campaigns were incredibly effective at reminding everyone that zero-tolerance is the only safe option, and that the results are catastrophic. Remember, it's as much about reminding normal/decent people to take their more vulnerable friend's keys away from them before they do something stupid. Peer pressure is a strong motivator not to do it again. :)