If you think of it as "promoting" then it feels like selling. If you find value in the things you read there, other people will probably find value in the thing

If you think of it as "promoting" then it feels like selling. If you find value in the things you read there, other people will probably find value in the things you're doing too. It's a conversation, not a sale. Unless of course you are just trying to sell. Then yeah, probably does feel cold.