I like a lot of the ideas, even though they are a little disorganized. Thought #1: I like the distinct recognition of benefits from "Building for yourself" and

I like a lot of the ideas, even though they are a little disorganized. Thought #1: I like the distinct recognition of benefits from "Building for yourself" and "Build for the margins". But I don't think they are disjoint. No matter how "majority" someone is on some dimensions, we all have frustrations we share with smaller groups. Thought #2: I liked the thought of designing for the ALL the marginalized in a given product area. Designing for any small underserved market is a great place to start. But keeping in mind all the underserved around an existing market is a good way to narrow down initial solutions to ones that could eventually serve the maximum underserved people. It is a good way to develop branding as the solution for everyone, despite starting with the few. From a competitive standpoint, surrounding a big market from many underserved territories not only results in a Moore versatile product, but also sets up victory against incumbents before they see it coming. Thought #3: I also like the idea of consciously serving traditionally sidelined groups or other minority groups with frustrations besides those that you are initially aiming to address. For starters, almost any focus is good focus when starting out. But beyond that, society is transitioning from one majority vs. many minorities, to a collection of a great many minorities. So thinking about market segmentation beyond obvious product segmentation will serve any company (and its prospective customers) into the future.