Completely agree. I actually do understand feeling like you're not part of the mainstream culture if you're not in a major city like NYC or LA. But that is not

Completely agree. I actually do understand feeling like you're not part of the mainstream culture if you're not in a major city like NYC or LA. But that is not even close to the same thing as the problems of the marginalized communities the author wants to connect this to (who are either poor, have disabilities, have been targeted by racism, etc.) I also find this whole style of argument very dubious. The author clearly started from the conclusion first here - that it's important to consider the needs of marginalized groups - which they believe in for purely moral/ideological reasons. And then they're somewhat awkwardly and very transparently back-fitting a different rationale in front of it and arguing that actually this is what's best for your business. The argument is flimsy, and it's also entirely beside the point. If convincing counter-evidence were brought up that shows this entire argument is flawed, is the author going to reverse their stance and say "ok, I was wrong, let's just ignore marginalized groups because they aren't that important to the bottom line"? Of course not. I feel like this kind of back-fitting argument probably does more harm than good, and might just end up back firing later. Let's just be honest about what we're asking for here - we want companies to consider the needs of marginalized groups, for its own sake because it's the right thing to do.