I think they're betting that most people at Amazon were pro-Union but had a "I'm worried Amazon will find out my vote, so I'll let others do the voting for me"

I think they're betting that most people at Amazon were pro-Union but had a "I'm worried Amazon will find out my vote, so I'll let others do the voting for me" mentality. And now that it lost, they're hoping it's a wake-up call that votes matter. I think the accusation that Amazon "gave workers the impression that their organizing activity was being surveilled" makes it clear the union believes people were afraid to vote.