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You're right the price is the same - my gripe is how they attempt to obfuscate the true price by breaking it up into installments. When something is priced as X
by kylec 18y ago
You're right the price is the same - my gripe is how they attempt to obfuscate the true price by breaking it up into installments. When something is priced as X payments of Y (as opposed to the actual price, XY), there's an underlying assumption that I wouldn't purchase it at 1 payment of XY, otherwise why bother with the "installments" mindgame at all? Maybe I'm a overly sensitive to these sorts of indirections and concealments, but having to constantly expend energy to figure out how much something really costs can become wearing.
And yes, I do find the fact that gas stations price at tenths of a cent to be very dishonest - especially when they ALWAYS round up to the nearest cent.
- tstegart 18y agoHave you read Robert Ciadini's book? You should, it explains all the tricks marketers use to persuade you to buy something or buy into something. Most successful companies use some form of persuasion to get you to do something. http://en.wikipedia.org/wiki/Robert_Cialdini http://en.wikipedia.org/wiki/Robert_Cialdini
- BrandonM 18y agoBut last I saw QVC, they do say the actual price, in addition to the Easy Payment stuff. Surely you can't argue with that?