I think it is more targeted along the lines of what Amazon does. They create new products, but do it in a way that they don't bet the house, so its great if the

I think it is more targeted along the lines of what Amazon does. They create new products, but do it in a way that they don't bet the house, so its great if they work, but controlled if they fail. You don't need to have epiphanies to be remarkable, but they sure can come in useful. The key point being don't bank on them, with the unwritten subtext of don't ignore them.