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Anyone else see the contradiction between 5. Don’t bank on epiphanies. and Conclusion: Be remarkable.?
by Robin_Message 15y ago
Anyone else see the contradiction between 5. Don’t bank on epiphanies. and Conclusion: Be remarkable.?
- jurjenh 15y agoI think it is more targeted along the lines of what Amazon does. They create new products, but do it in a way that they don't bet the house, so its great if they work, but controlled if they fail. You don't need to have epiphanies to be remarkable, but they sure can come in useful. The key point being don't bank on them, with the unwritten subtext of don't ignore them.
- SoftwareMaven 15y agoI think you can build remarkable products by really understanding your customers and the people who would never buy from you. If you build relationships, you learn about their pains, and solving customer pains makes you remarkable, no epiphanies required. Well, now that I've written this, I realized what you might have been thinking (eg "The Four Steps to the Epiphany" type of thing). To the extent an epiphany is an insight about your customers gained by understanding your customers, I completely agree with you. To the extent it is a "brain wave" out of nowhere that is going to magically save the product (which is what I think the article meant), then I agree with the article.