Maybe I am jaded, but what I have seen is that whenever companies do something bad, the bad press will at most cause a flash crash. It takes a short amount of t

Maybe I am jaded, but what I have seen is that whenever companies do something bad, the bad press will at most cause a flash crash. It takes a short amount of time for the stock to go back up and the business to be back to usual. There was no long-term consequence for United Airlines causing a doctor to be beaten and dragged out of their airplane covered in his own blood. People were saying Volkswagen is done after their emissions scandal, but they are now doing better than ever. AirBnB will get bad press, but history shows that they just have to keep quiet and wait it out for a couple of weeks, maybe a couple of months, before the news cycle moves on and they get back to normal.