This, and I wonder how we (as societies/countries) aren't aware of that. I know some high level people in ad tech and they couldn't care less, but I believe lot

This, and I wonder how we (as societies/countries) aren't aware of that. I know some high level people in ad tech and they couldn't care less, but I believe lots of average Joes would care much more about their online habits if they knew the long term impacts (which we don't fully understand, but there's already some bad sides).