What point is this article trying to make? Dollar Generals and Family Dollars are not "dollar stores". The data doesn't align with their conclusions; the artic

What point is this article trying to make? Dollar Generals and Family Dollars are not "dollar stores". The data doesn't align with their conclusions; the article even admits that "Five Below", which are basically toy stores where everything is exactly $5, aren't "technically dollar stores", so clearly they must know that Dollar Generals and Family Dollars aren't either, which makes the whole headline fall apart. Is this nextcity.org a political advocacy organization or something?