Certainly that's the way to maximize short term returns, but at some point you're selling the future to marginally improve the present. Hard to imagine that one

Certainly that's the way to maximize short term returns, but at some point you're selling the future to marginally improve the present. Hard to imagine that one engineer makes much of a difference to search at this point. Like, I agree that Goog has abandoned a user-centered approach, but even the most cynical approach has some diversification.