I knew the video marketing thing was taking off when 90% of the spam messages I get in LinkedIn started with "Hey Ryan, I know now might not be a great time to

I knew the video marketing thing was taking off when 90% of the spam messages I get in LinkedIn started with "Hey Ryan, I know now might not be a great time to chat, so I created a video walkthrough..." How does this work? Like, it's literally just the same spam, but with a video. Do people really find this to be more useful ? What makes someone click on a video when they wouldn't have read your email, or clicked a link? To me, it's all the same low quality cold outreach.