Yep, but it does depend on what you are selling, or what you 'say' you are selling. Within UX you can focus on many things, be it an abundance of choice vs. kn

Yep, but it does depend on what you are selling, or what you 'say' you are selling. Within UX you can focus on many things, be it an abundance of choice vs. known defaults, aesthetic vs. utilitarianism, CAPEX vs. OPEX etc.