I'm not saying its the end of Apple. There was no end of IBM or MS either, in fact while both companies were losing developer mindshare they were making record

I'm not saying its the end of Apple. There was no end of IBM or MS either, in fact while both companies were losing developer mindshare they were making record profits. I'm talking about a much more nebulous concept of a company as a thought leader, one that people follow. There was a time when the rumor of MS entering a market would cause competition to shut down. Now nobody blinks an eye when MS ships an actual product that competes with them. And in that regard, I think we're seeing the end of Apple's role as a technologically interesting company (at least wrt software). For example it used to be pretty much only Apple and a few exclusive MacOS developers who actually cared about design. Now designing thinking has gone mainstream all while Apple seems to be busy ignoring everything from their classic HIG.