Tech has this perversive notion that you have to be either the objectively best possible option or you’ll die. And this opinion seems to be held by the same peo

Tech has this perversive notion that you have to be either the objectively best possible option or you’ll die. And this opinion seems to be held by the same people who have been proclaiming that Apple are going out of business because they can’t compete with Linux or Lenovo on pricing and that their mobile phone would fail for lack of physical keyboard or that they where a joke as a mobile company because “they only sell one model of phones”. You don’t have to be the best, you just have to be your customer bases favorite choice. And Apple is great at delivering to and making money off their customer segment. No need to have a monopoly, no need to “slay the competition” they are just doing their thing making tons of money on a smaller segment of the total market. Imagine if people assumed the same about car brands, that there was only room in the world for a single car company. Sounds absolutely absurd doesn’t it? Perhaps we can entertain the thought that Apple might not be going away even though they’ve been going out of business since 1976 according to public opinion.