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Orthogonal: Can we pause for a moment and admire how amazing the PBS logo is? They've kept it for many years and haven't fallen to "trends". Here is some histor
by systemvoltage 5y ago
Orthogonal: Can we pause for a moment and admire how amazing the PBS logo is? They've kept it for many years and haven't fallen to "trends". Here is some history: https://logos.fandom.com/wiki/PBS https://logos.fandom.com/wiki/PBS
- joemi 5y agoI'm not sure what counts in your book as many years considering that page shows the latest one is from 2019. Also, not sure what counts as trends, considering their previous logo had a gradient added (which was trendy then, or a few years before then), and the current one is definitely a flat logo in comparison (which is also trendy, though it was a bigger trend a few years ago) and they changed the font drastically. If you were just referring to the head element of the logo, I do like that element -- it's very recognizable and hasn't changed much over the years. Though I never knew (until looking at the page you linked to) that it's shaped like that because it was originally flipped on the Y axis and used as a 'P'.
- systemvoltage 5y agoHere is an example that went with the trends and destroyed the iconic mark of the Library of Congress: https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_library_of_congress_by_pentagram.php https://www.underconsideration.com/brandnew/archives/new_log... Library Library of Congress. Sad. What they did with PBS logo is simlar to slight redesigns over the years - GE, Lufthansa, AMEX, VISA, MasterCard, etc.
- goodpoint 5y agoHonest question: what's amazing about it? Am I missing some clever aspect of it?