Lumber and steel are comodities. That means people don't really care about where they get their lumber/steel from; they only care about specific physical proper

Lumber and steel are comodities. That means people don't really care about where they get their lumber/steel from; they only care about specific physical properties of the material they buy. Companies producing comodities are typically not high profile. High profile company status typically comes hand in hand with a modicum of influence which can be used to craft restrictive contracts, or to avoid association with garbage-tier industrial partners.