4 ms·
We're all playing armchair strategist here, but I really don't understand the thinking or the decision here. I mean, they kind of thought about CX! They didn't
by basseq 5y ago
We're all playing armchair strategist here, but I really don't understand the thinking or the decision here.
I mean, they kind of thought about CX! They didn't want to go with locked containers because they "don't want to affect the 99.5% of our customers who are just there to pick up their hammers and nails". Those 99.5% of customers who would see (not interact with—just see!) said locked container.
Then they go with this complex supply chain solutions that requires additional complexity (e.g., bluetooth technology) to be incorporated at the design step with vendors to make it all work.
That has to be multitudes more expensive than security tags and gates.
What's the error rate on that process? How many legitimate customers are going to be negatively affected by a miss in the "tool activation" step? And think about it: you're not going to figure out that they missed a step until you get home. Not like the alarm going off when you try to walk out the door before they forgot to remove it. Annoying, but at least you're still at the store!
All this in the name of deterrence. Those "silly alarm systems" aren't designed to catch shoplifters... they're to discourage people from shoplifting. Same thing here.
After all, it's not like the shoplifters are going to return the tools that don't work!