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Nice catch! I'm orignally from Norway. Heimdal is the norse god of foresight. Something the world needs in buckets when it comes to climate change. Our experie

Nice catch! I'm orignally from Norway. Heimdal is the norse god of foresight. Something the world needs in buckets when it comes to climate change. Our experience so far has been that the environmental angle has been sufficient to persuade. Cement companies are in a bit of a bind given the attention to their sustainability efforts. However we're pitching ourselves as a cost competitive solution. Depending on geography we'll be able to positively affect their bottom line through the carbon credits system. Under the European ETS for example, they reward companies that reduce emissions (https://carbonmarketwatch.org/wp/wp-content/uploads/2016/11/Cement-windfall-from-the-ETS_4page_final.pdf https://carbonmarketwatch.org/wp/wp-content/uploads/2016/11/...)

matsemann 5y ago
Cool. Yeah, maybe the old way of making cement will be too expensive in the future compared to a greener way. Good luck with your first mover attempt! Another curious question: Do you make an "actual" limestone, or what is the final output? A rock, chalk, mudlike or something?
- marcuslima 5y ago
  Thanks! Yeah, we think it will be. But more importantly, the old way isn't a viable option. It's effectively off the table. Sweden has already banned mining of limestone (https://www.ribaj.com/products/cementa-limestone-mine-suspended-environmental-damage-sweden-eu https://www.ribaj.com/products/cementa-limestone-mine-suspen...) The product comes out as a really finely ground powder
  - cerved 5y ago
    to be specific, an application was not approved and the reason the court gave was insufficient proof that continued mining wouldn't effect the local groundwater
    - marcuslima 5y ago
      Yes, thanks for clarifying
bernulli 5y ago
I think it's a bit late for foresight, maybe Cassandra (is there a Norse equivalent?) is a more apt description of the situation we are in ;-) Good luck, great idea, hope it works out!
jedberg 5y ago
> Nice catch! I'm orignally from Norway. Heimdal is the norse god of foresight. I figured you guys just like Marvel movies. :)
- marcuslima 5y ago
  They're pretty good too ;)

matsemann 5y ago

Cool. Yeah, maybe the old way of making cement will be too expensive in the future compared to a greener way. Good luck with your first mover attempt! Another curious question: Do you make an "actual" limestone, or what is the final output? A rock, chalk, mudlike or something?

marcuslima 5y ago
Thanks! Yeah, we think it will be. But more importantly, the old way isn't a viable option. It's effectively off the table. Sweden has already banned mining of limestone (https://www.ribaj.com/products/cementa-limestone-mine-suspended-environmental-damage-sweden-eu https://www.ribaj.com/products/cementa-limestone-mine-suspen...) The product comes out as a really finely ground powder
- cerved 5y ago
  to be specific, an application was not approved and the reason the court gave was insufficient proof that continued mining wouldn't effect the local groundwater
  - marcuslima 5y ago
    Yes, thanks for clarifying

bernulli 5y ago

I think it's a bit late for foresight, maybe Cassandra (is there a Norse equivalent?) is a more apt description of the situation we are in ;-) Good luck, great idea, hope it works out!

jedberg 5y ago

> Nice catch! I'm orignally from Norway. Heimdal is the norse god of foresight. I figured you guys just like Marvel movies. :)

marcuslima 5y ago
They're pretty good too ;)