5 ms·
Curious about the name, my immediate thought (and interest making me click in) was that it sounds Norwegian. Any connection? I really like the idea. One thing
by matsemann 5y ago
Curious about the name, my immediate thought (and interest making me click in) was that it sounds Norwegian. Any connection?
I really like the idea. One thing I'm curious about is what's in it for the contractors (edit: cement producers) buying from you instead of others? I get the environmental impact, but my guess is they only care if touches their bottom line. Will it be cheaper, either in raw price or because of green incentives etc?
- marcuslima 5y agoNice catch! I'm orignally from Norway. Heimdal is the norse god of foresight. Something the world needs in buckets when it comes to climate change. Our experience so far has been that the environmental angle has been sufficient to persuade. Cement companies are in a bit of a bind given the attention to their sustainability efforts. However we're pitching ourselves as a cost competitive solution. Depending on geography we'll be able to positively affect their bottom line through the carbon credits system. Under the European ETS for example, they reward companies that reduce emissions (https://carbonmarketwatch.org/wp/wp-content/uploads/2016/11/Cement-windfall-from-the-ETS_4page_final.pdf https://carbonmarketwatch.org/wp/wp-content/uploads/2016/11/...)
- matsemann 5y agoCool. Yeah, maybe the old way of making cement will be too expensive in the future compared to a greener way. Good luck with your first mover attempt! Another curious question: Do you make an "actual" limestone, or what is the final output? A rock, chalk, mudlike or something?
- marcuslima 5y agoThanks! Yeah, we think it will be. But more importantly, the old way isn't a viable option. It's effectively off the table. Sweden has already banned mining of limestone (https://www.ribaj.com/products/cementa-limestone-mine-suspended-environmental-damage-sweden-eu https://www.ribaj.com/products/cementa-limestone-mine-suspen...) The product comes out as a really finely ground powder
- cerved 5y agoto be specific, an application was not approved and the reason the court gave was insufficient proof that continued mining wouldn't effect the local groundwater
- marcuslima 5y agoYes, thanks for clarifying
- bernulli 5y agoI think it's a bit late for foresight, maybe Cassandra (is there a Norse equivalent?) is a more apt description of the situation we are in ;-) Good luck, great idea, hope it works out!
- jedberg 5y ago> Nice catch! I'm orignally from Norway. Heimdal is the norse god of foresight. I figured you guys just like Marvel movies. :)
- marcuslima 5y agoThey're pretty good too ;)
- _joel 5y agoI thought it was something Kerberos related initially, but that's only due to the fairly mundane circles I move in :)
- K5EiS 5y agoIt is norwegian! My SO lived in Heimdal, Trondheim.
- marcuslima 5y agoI love Trondheim! Gorgeous city
- K5EiS 5y agoYeah, just got done with my degree at NTNU. Really enjoyed living there.