Color Marketing Group's whole business is proposing new color palettes to embody the anticipated zeitgeist. Behold their dreamlike prose: "Color Marketing Grou

Color Marketing Group's whole business is proposing new color palettes to embody the anticipated zeitgeist. Behold their dreamlike prose: "Color Marketing Group’s North America 2022 Key Color, New Day, is the color response for a time still in transition. New Day suggests confidence and familiarity to greet 2022 with a sense of comfort. "A light, fresh blue with red influences, New Day is an inspiring color designed to convey the classic connotation of hope and new beginnings. … "As calming as New Day may appear, its red undertone is a stimulation aspect of the color, making it ideal for practically any product application. From commercial to residential spaces, consumer goods to fashion, and graphic design, New Day is a color that stands for truth and hope." https://colormarketing.org/2020/11/20/key-color-new-day/ https://colormarketing.org/2020/11/20/key-color-new-day/