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That somebody pushed a redesign through the biggest bureaucracy in the world (that lost $8,200,000,000 in 2010) is astounding. That said: a) They’re using low
by aresant 15y ago
That somebody pushed a redesign through the biggest bureaucracy in the world (that lost $8,200,000,000 in 2010) is astounding.
That said:
a) They’re using low-contrast call-to-action buttons. It’s a sea of blue. USPS has red/white/blue in the palette – why not use red?
b) Their font size selection on many elements & sub-pages is equivalent to 8.5 point, for an audience that skews 35 years + that is a mistake.
c) Go check out http://mobile.usps.com/ http://mobile.usps.com/ - for usability which do you prefer?
I wonder how much conversion rate optimization could help close their funding gap . . .
- deleted 15y ago[deleted]
- potatolicious 15y agoAgreed on point A, that's the first thing I noticed. For better or worse, the red-white-blue (with the specific shades thereof) is a core part of USPS's brand, and is instantly recognizable for most people in this country. To not use that is IMO a huge opportunity lost.
- jhancock 15y agoI've seen a few articles in the last year pointing out that the diff between the USPS being in the black or the red is the cost of funding health care in its pension system, something Congress mandated a few years back. This past year's funding they had to put aside $5.5 billion, IIRC.