4 ms·
i think it looks rather generic, like a web designer just used a pre-made "web 2.0" template. in particular, that light blue color is really overused and doesn
by there 15y ago
i think it looks rather generic, like a web designer just used a pre-made "web 2.0" template. in particular, that light blue color is really overused and doesn't match the dark blue in their old logo (or are they going for a whole rebranding thing and losing the traditional dark-blue and red?) the old site at least had a unique look, even if it did look somewhat dated (http://web.archive.org/web/20101222000039/http://www.usps.com/ http://web.archive.org/web/20101222000039/http://www.usps.co...).
it's also a bit strange that it doesn't say "postal service" anywhere except the <title>. i think more people know of them as the "post office" than "usps".
- hippich 15y agoProbably, because of generic template and generic approach it is so clear where to look for what you need. generic stuff is not always bad. And this company do not need that much brand support to get down to colors marches. Just my IMHO.