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It did though. That Theranos was at heart a complete scam doesn't take away from the quality of its marketing and promotion. If anything, it shows how exception
by helloworld11 5y ago
It did though. That Theranos was at heart a complete scam doesn't take away from the quality of its marketing and promotion. If anything, it shows how exceptional they can be, in elevating even a mostly worthless "product" to media attention until the lies become impossible to hide.
- OnlineGladiator 5y agoI think this is the wrong takeaway. I understand your point, but ultimately the company failed and there is a possibility Elizabeth Holmes will go to jail. There was no financial payout. Doubling down on bullshit just leads to a worse reckoning (at least in a world with accountability, and sadly that's not always the case).