Not to mention the compounding effects of getting that business advantage earlier than others in the same space. If you can lie and say you have e2e encryption

Not to mention the compounding effects of getting that business advantage earlier than others in the same space. If you can lie and say you have e2e encryption to scoop up market share before anyone else, even if the bare-faced lie gets revealed like it did here, not all of the clients who signed up are going to leave you, and you already have market inertia as a big player that will help you keep growing.