> They were optimized for apple sellers not apple eaters. The American food industry is optimised for sellers, not eaters [1]. It is that way because the scal

> They were optimized for apple sellers not apple eaters. The American food industry is optimised for sellers, not eaters [1]. It is that way because the scalar nature of capital in America favours national businesses, not local businesses (or nutritional well being). Consumers fit in with this model out of necessity because they are workers who cannot allocate enough time to food shopping, preparation, and cooking. Instead, they minimise the time spent on food procurement by going to the supermarket, which is the ultimate expression of scalar capitalism. [1] Salt Sugar Fat: How the Food Giants Hooked Us ISBN1400069807 (ISBN13: 9781400069804), Michael Moss, Random House, 2013