The fact that someone is a fanboy means that the branding worked very well (and yes even if we're talking about a non-commercial brand like Linux). As a designe

The fact that someone is a fanboy means that the branding worked very well (and yes even if we're talking about a non-commercial brand like Linux). As a designer I believe in the power of UX, but marketing (i.e. product positioning) and other factors also play a role.