Beware the good intentions. You likely left the big company because you hated being a small cog in the machine filling out the TPS reports. You went to work in

Beware the good intentions. You likely left the big company because you hated being a small cog in the machine filling out the TPS reports. You went to work in a smaller company because you feel that you are actually making a change. You see the direct result of your actions and motivates much more than a steady paycheck. I understand that making a small niche product and having to monetize it yourself could be extremely tough, and it looks like a much bigger change to talk a huge player like Cloudflare in following your path, although there's a caveat. If you want them to do the job, you will be always seen as an extra expense line and dealt with it accordingly. Imagine that you are approached by another blogger demanding that you add support for right-to-left languages to your program, and due to some technicalities, it would push your release date another 6 months on. Or some people find the voice used in the program offensive. Would you happily take on the extra work, or would you just try to sweep them under the rug? It's always the same formula. Requiring others to do what you believe is right (and they don't) sparks tensions. Offering others something that solves a specific problem they need gives money to you and satisfaction to them. Unfortunately, recently we see too much of the former and too little of the latter.