I'm going to suggest you read more of Steve Blank's writings if you've never heard this definition before. Maybe try " Four Steps to the Epiphany" or the like.

I'm going to suggest you read more of Steve Blank's writings if you've never heard this definition before. Maybe try " Four Steps to the Epiphany" or the like. (Or, if you can't handle that, try the Entreprenuer's Guide to Customer Development.)